The courtship of Jean-Marie Dru

Thanks to turmoil at Havas, the 58-year-old president-CEO of TBWA Worldwide, Jean-Marie Dru, almost outshone Grand-Prix winner "Grrr" at the Cannes advertising festival as the industry's primary object of affection. Whispering sweet nothings into one ear was the troubled Paris-based a...

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Veröffentlicht in:Advertising Age 2005-06, Vol.76 (26), p.1
Hauptverfasser: Creamer, Matthew, Sanders, Lisa
Format: Artikel
Sprache:eng
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Zusammenfassung:Thanks to turmoil at Havas, the 58-year-old president-CEO of TBWA Worldwide, Jean-Marie Dru, almost outshone Grand-Prix winner "Grrr" at the Cannes advertising festival as the industry's primary object of affection. Whispering sweet nothings into one ear was the troubled Paris-based agency holding company that sees its countryman as just the man to step into its newly-created leadership vacuum. Into the other went the lovelorn cries of TBWA and its owner, the Omnicom Group, both desperate not to be dumped by the executive behind the network's rise as a creative powerhouse.
ISSN:0001-8899
1557-7414