Wade's Magic trick: Reach 3 multicultural groups with 1 agency

Wade's Magic trick: Reach 3 multicultural groups with 1 agency

Barry Wade has joined Magic Johnson and veteran adman Jordan Zimmerman at new multicultural agency ZMagic. ZMagic is the result of an informal meeting between Earvin "Magic" Johnson, the former NBA great who now runs Magic Johnson Enterprises, and Zimmerman, founder and chairman of Zimmerm...

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Bibliographische Detailangaben
Veröffentlicht in:Advertising Age 2006-09, Vol.77 (36), p.34
1. Verfasser: Lippe, Dan
Format: Artikel
Sprache:eng
Schlagworte:
Advertising agencies
Appointments & personnel changes
Asian Americans
Contracts
International aspects
Johnson, Magic
Management
Marketing
Marketing industry
Minority & ethnic groups
Multiculturalism & pluralism
Wade, Barry
Zimmerman, Jordan
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Beschreibung
Zusammenfassung:Barry Wade has joined Magic Johnson and veteran adman Jordan Zimmerman at new multicultural agency ZMagic. ZMagic is the result of an informal meeting between Earvin "Magic" Johnson, the former NBA great who now runs Magic Johnson Enterprises, and Zimmerman, founder and chairman of Zimmerman & Partners, the Omnicom Group agency that recently picked up the $75 million Six Flags account. Wade brings to ZMagic experience in urban and multicultural marketing. ZMagic clients have included MTV and some Turner cable networks. The shop offers expertise across African-American, Hispanic and Asian-American markets.
ISSN:0001-8899
1557-7414