PR, music and bikes: Paris offers glimpse of the future

French PR agencies -- led by the biggest players: Euro BETC, TBWA and Publicis -- offer a vision of what American agencies will end up with as digital technology drives the convergence of discipline-specific shops into single marketing organizations. In France, those agencies have one P&L for ma...

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Veröffentlicht in:	Advertising Age 2008-04, Vol.79 (15), p.41
1. Verfasser:	Bloom, Jonah
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising expenditures Bicycles Bicycling Convergence Digital music Forecasts and trends Industry forecasts Marketing Marketing industry Mobile communications networks Music Public relations agencies Services
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	French PR agencies -- led by the biggest players: Euro BETC, TBWA and Publicis -- offer a vision of what American agencies will end up with as digital technology drives the convergence of discipline-specific shops into single marketing organizations. In France, those agencies have one P&L for many of the marketers they service, and they derive their revenue from multiple disciplines. Meanwhile, it's interesting to note that in France, SFR has 40% of the mobile-download market and 29% of all online music sales. Separately, Paris Mayor Bertrand Delanoe's Velib plan put more than 20,000 rental bikes in racks across the city overnight.
ISSN:	0001-8899 1557-7414