MERCEDES TRIES OUT `DESIGNO' PACKAGES

MERCEDES TRIES OUT `DESIGNO' PACKAGES

Mercedes-Benz of North America will roll out a "mass customization" program called designo this summer, in an effort to add sparkle to its 3-pointed star in the US. Priced from $4,000 to $7,000 above sticker price, the designo packages include custom leather interiors and distinctive paint...

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Bibliographische Detailangaben
Veröffentlicht in:Advertising Age 1999-06, Vol.70 (27), p.12
1. Verfasser: Guilford, Dave
Format: Artikel
Sprache:eng
Schlagworte:
Automobile industry
Automobiles
Automotive wholesalers
Custom design
Fashion designers
Marketing
Product introduction
Sales promotions
Wholesale industry
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Beschreibung
Zusammenfassung:Mercedes-Benz of North America will roll out a "mass customization" program called designo this summer, in an effort to add sparkle to its 3-pointed star in the US. Priced from $4,000 to $7,000 above sticker price, the designo packages include custom leather interiors and distinctive paint colors, such as electric green and copper.
ISSN:0001-8899
1557-7414