Extreme play aims younger

Extreme play aims younger

Nickelodeon may have seemed an unlikely haven for extreme sports coverage, but Viacom's kids cable network has managed to put its own spin on the genre and spawn a program rich in marketing tie-ins. Each episode of the animated Rocket Power is based on an extreme sport.

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Bibliographische Detailangaben
Veröffentlicht in:Advertising Age 2001-04, Vol.72 (16), p.S22
1. Verfasser: Cleland, Kim
Format: Artikel
Sprache:eng
Schlagworte:
Cable networks (Television)
Cable television
Cable television broadcasting industry
Cable TV
Cartoons
Distribution
Extreme sports
Rockets
Television networks
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Beschreibung
Zusammenfassung:Nickelodeon may have seemed an unlikely haven for extreme sports coverage, but Viacom's kids cable network has managed to put its own spin on the genre and spawn a program rich in marketing tie-ins. Each episode of the animated Rocket Power is based on an extreme sport.
ISSN:0001-8899
1557-7414