It's never-never-land for Disneyesque AIDS ads

It's never-never-land for Disneyesque AIDS ads

Anti-AIDS organization Sida Info Service pulled ads featuring Disneyesque characters, after only a 2-week run last week, because of complaints from Walt Disney Co. The educational campaign, using parodies of Cinderella and Snow White in sexual encounters, was created by Grey Advertising to inform wo...

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Veröffentlicht in:Advertising Age 1998-10, Vol.69 (42), p.71
1. Verfasser: Crumley, Bruce
Format: Artikel
Sprache:eng
Schlagworte:
Acquired immune deficiency syndrome
Advertising campaigns
AIDS
Cartoons
Complaints
Print advertising
Public service advertising
Snow
Women
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Anti-AIDS organization Sida Info Service pulled ads featuring Disneyesque characters, after only a 2-week run last week, because of complaints from Walt Disney Co. The educational campaign, using parodies of Cinderella and Snow White in sexual encounters, was created by Grey Advertising to inform women about their greater vulnerability to AIDS infection than men during unprotected heterosexual sex.
ISSN:0001-8899
1557-7414