Hard Candy: Dineh Mohajer

Hard Candy: Dineh Mohajer

Dineh Mohajer, founder and president of Hard Candy cosmetics, turned her homemade, oddball nail-polish colors into one of the hottest cosmetics companies in recent memory. Mohajer concocted offbeat names for colors ranging from tar black to pea green and ensured the polish was sold only at exclusive...

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Veröffentlicht in:Advertising age 1997-06, Vol.68 (26), p.S6
1. Verfasser: Whalen, Jeanne
Format: Artikel
Sprache:eng
Schlagworte:
Cosmetics
Cosmetics industry
Entrepreneurs
Market strategy
Success
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Zusammenfassung:Dineh Mohajer, founder and president of Hard Candy cosmetics, turned her homemade, oddball nail-polish colors into one of the hottest cosmetics companies in recent memory. Mohajer concocted offbeat names for colors ranging from tar black to pea green and ensured the polish was sold only at exclusive boutiques and department stores.
ISSN:0001-8899
1557-7414