Frontieres sells its 'democracy' over opulence

Frontieres sells its 'democracy' over opulence

Outraged by high prices and poor service, Jacques Maillot turned a personal crusade to make travel to far-flung destinations affordable into a $1.5 billion Paris-based travel group called Nouvelles Frontieres, now Europe's 7th-largest and the biggest in France. His next venture will be to set u...

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Veröffentlicht in:Advertising Age 1996-01, Vol.67 (3), p.i10
1. Verfasser: Crumley, Bruce
Format: Artikel
Sprache:eng
Schlagworte:
Advertising agencies
Airlines
Business growth
Corporate objectives
Corporate profiles
Cruise lines
Customers
Diversification
Hotels & motels
Joint ventures
Maillot, Jacques
Prices
Success
Travel
Travel agencies
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Beschreibung
Zusammenfassung:Outraged by high prices and poor service, Jacques Maillot turned a personal crusade to make travel to far-flung destinations affordable into a $1.5 billion Paris-based travel group called Nouvelles Frontieres, now Europe's 7th-largest and the biggest in France. His next venture will be to set up a cruise line, an industry he claims is still overpriced. The key to his success as a travel marketer has been to create an emporium of travel options as he identifies sector after sector where the consumer is not being catered to at a tempting price.
ISSN:0001-8899
1557-7414