Tropicana tries plastic

Tropicana tries plastic

Tropicana Products will spend a large chunk of its 2002 ad budget against the launch early next year of new single-serve plastic packaging for its Tropicana Pure Premium and a new chilled Dole orange juice that will replace the company's lackluster Tropicana Season's Best in grocery stores...

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Veröffentlicht in:Advertising Age 2001-10, Vol.72 (44), p.8
Hauptverfasser: Thompson, Stephanie, Neff, Jack
Format: Artikel
Sprache:eng
Schlagworte:
Advertising agencies
Beverages
Canned foods industry
Canned fruit juices
Convenience stores
Fruit juices
Grocery stores
Juice industry
Market strategy
Marketing
Milk
Product introduction
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Zusammenfassung:Tropicana Products will spend a large chunk of its 2002 ad budget against the launch early next year of new single-serve plastic packaging for its Tropicana Pure Premium and a new chilled Dole orange juice that will replace the company's lackluster Tropicana Season's Best in grocery stores.
ISSN:0001-8899
1557-7414