New services automate online media planning
Internet Profiles Corp. is launching a new service that aims to solve one of the biggest headaches for new media agencies: automating and standardizing the online media buying process. With the service, called Dispatch, Web auditor I/PRO is rounding out its business model to serve not only the needs...
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| Veröffentlicht in: | Advertising Age 1998-01, Vol.69 (4), p.38 |
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| creator | Maddox, Kate Bruner, Rick E |
| description | Internet Profiles Corp. is launching a new service that aims to solve one of the biggest headaches for new media agencies: automating and standardizing the online media buying process. With the service, called Dispatch, Web auditor I/PRO is rounding out its business model to serve not only the needs of Web sites but also of Web media buyers. Also, AdKnowledge, a Palo Alto, California company that is the result of a merger between ad management companies Focalink and Clickover, announces MarketMatch Pro, a suite of campaign planning and management products that build on Focalink's existing MarketMatch tool and addresses some of the same problems faced by online media buyers. |
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Also, AdKnowledge, a Palo Alto, California company that is the result of a merger between ad management companies Focalink and Clickover, announces MarketMatch Pro, a suite of campaign planning and management products that build on Focalink's existing MarketMatch tool and addresses some of the same problems faced by online media buyers.</description><identifier>ISSN: 0001-8899</identifier><identifier>EISSN: 1557-7414</identifier><identifier>CODEN: ADVAAQ</identifier><language>eng</language><publisher>Chicago: Crain Communications, Incorporated</publisher><subject>Advertising agencies ; Automation ; Billings ; Internet ; Media planning & buying ; Product introduction ; Service introduction ; Software ; Software packages ; Websites</subject><ispartof>Advertising Age, 1998-01, Vol.69 (4), p.38</ispartof><rights>Copyright Crain Communications, Incorporated Jan 26, 1998</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>312,776,780,787</link.rule.ids></links><search><creatorcontrib>Maddox, Kate</creatorcontrib><creatorcontrib>Bruner, Rick E</creatorcontrib><title>New services automate online media planning</title><title>Advertising Age</title><description>Internet Profiles Corp. is launching a new service that aims to solve one of the biggest headaches for new media agencies: automating and standardizing the online media buying process. 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| fulltext | fulltext |
| identifier | ISSN: 0001-8899 |
| ispartof | Advertising Age, 1998-01, Vol.69 (4), p.38 |
| issn | 0001-8899 1557-7414 |
| language | eng |
| recordid | cdi_proquest_reports_208319974 |
| source | Business Source Complete |
| subjects | Advertising agencies Automation Billings Internet Media planning & buying Product introduction Service introduction Software Software packages Websites |
| title | New services automate online media planning |
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