New services automate online media planning

Internet Profiles Corp. is launching a new service that aims to solve one of the biggest headaches for new media agencies: automating and standardizing the online media buying process. With the service, called Dispatch, Web auditor I/PRO is rounding out its business model to serve not only the needs of Web sites but also of Web media buyers. Also, AdKnowledge, a Palo Alto, California company that is the result of a merger between ad management companies Focalink and Clickover, announces MarketMatch Pro, a suite of campaign planning and management products that build on Focalink's existing MarketMatch tool and addresses some of the same problems faced by online media buyers.