Ads play Clinton scandal for chuckles

UK newspapers and Brazilian TV networks are the main beneficiaries of a spate of Clinton-related ads this month. There is little risk in offending readers and viewers, since consumers in those parts of the world are not viewing the charges as seriously as Americans are. Unilever's Elida Faberge...

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Veröffentlicht in:	Advertising Age 1998-02, Vol.69 (8), p.12
Hauptverfasser:	Penteado, Claudia, Wentz, Laura
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising agencies Advertising campaigns Cleaning compounds Clinton, Bill Clinton, Hillary Rodham Deodorants International markets Presidency Presidents Scandals
Online-Zugang:	Volltext
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