Ads play Clinton scandal for chuckles

UK newspapers and Brazilian TV networks are the main beneficiaries of a spate of Clinton-related ads this month. There is little risk in offending readers and viewers, since consumers in those parts of the world are not viewing the charges as seriously as Americans are. Unilever's Elida Faberge was already running a UK ad campaign portraying Lynx male deodorant as a sexual magnet for women. It was a quick step for agency Bartle Bogle Hegarty, London, to throw in a newspaper execution showing a garbage can outside the White House containing an empty Lynx container. Brazilians, meanwhile, are chuckling over a TV spot in which their favorite advertising spokesman dresses up in rapid succession as President Clinton, his wife Hillary and Ms. Lewinsky to peddle Bombril, Brazil's leading household cleanser.