Words from the Wise

The secret of providing money back guarantee for a planner's conference is putting a dollar value on results. Record ideas and insights. The most value comes from ideas that are useful. Record quotes, references, memories. Record actions. List people with whom you want to follow up. Meanwhile, to reward conference services managers with a gratuity at the conference's end just because "they're there" doesn't make sense. More often than not, most planners include tips in formulating their meeting budgets despite the fact that there are no guidelines or formulas for doing so. The word "tip" is usually interpreted to mean "to insure promptness" but meeting planners might want to consider a different take on it.