SCIMARK REPORT

The DRMetrix official count is 55 attempts and 10 hits for a onein-five hit rate. * Tactical Products: This is a new sub-category label created for the purpose of this analysis (DRMetrix does not have such a category). The company's Finishing Touch Flawless and MicroTouch Solo helped the catego...

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Veröffentlicht in:Response : Multi - Channel Direct Advertising 2018-01, Vol.26 (4), p.17-17
1. Verfasser: Pine, Jordan
Format: Artikel
Sprache:eng
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Zusammenfassung:The DRMetrix official count is 55 attempts and 10 hits for a onein-five hit rate. * Tactical Products: This is a new sub-category label created for the purpose of this analysis (DRMetrix does not have such a category). The company's Finishing Touch Flawless and MicroTouch Solo helped the category go four-for-20. * Novelty Hardware: This bad category from 2016 flipped to a good category in 2017 thanks to TELEBrands' quest to build on the success of Star Shower. If we expand this category beyond light projectors and include other hardware items, such as Phil Swift's Flex Tape, the category delivered an impressive six hits on 14 attempts! * Cosmetics and Skincare: It's the surprises that make this annual analysis critical.
ISSN:1523-7656