Product Proposal Aimed at Creating New Business Applying AR Technology to Intellectual Toys

In this study, we studied planned a business strategy through information gathering, survey and analysis, assuming that an IT venture company creates a new product for AR intellectual toys that applied AR (augmented reality) technology to intellectual toys. It is considered that AR intellectual toys are promising business area because the market of AR and intellectual toys are expanding and the synergistic effect is expected. Furthermore, by using a topic model analysis, we attempted a new method to expand from macro analysis to semi - macro analysis, and even micro analysis. We also analyzed customer needs from blogs. Based on the facts obtained from these analyzes, we proposed “English learning toys for children with Tangible user interface using building blocks”.