Eggheads Ahoy

Mitt Romney in the hot tub. Jesse Jackson leading a sing-along. Those are just a few of the incidents you might witness on a cruise planned by The Cruise Authority. They're probably the only people in the US who do these types of events, says Howard Moses, president of the Marietta, GA-based firm, which specializes in magazine cruises. The agency now has cruising down to a science, steering its clients through the entire process, from working with the ship, to checking in passengers, to handling speakers, to creating ads and collateral materials. Of course, the main draw for The Cruise Authority's programs are the guest speakers. Invited by the magazines, they spend their time onboard mingling with guests as well as giving lectures.