From PR CEO to newspaper publisher and CEO: Brian Tierney focuses on the product and the people behind it
Other innovations include selling advertising on the front page of the Inquirer, creating a sponsored one-page summary of the day's most relevant stories and features, called"Inquirer Express," which is located on the back page of the sports section; and working a deal with cable gian...
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| Veröffentlicht in: | Public Relations Tactics 2007-12, Vol.14 (12), p.24 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Other innovations include selling advertising on the front page of the Inquirer, creating a sponsored one-page summary of the day's most relevant stories and features, called"Inquirer Express," which is located on the back page of the sports section; and working a deal with cable giant Comcast to sponsor the weekly television schedule insert and spotlight Comcast's on-demand programming. |
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| ISSN: | 1080-6792 |