NBC Goes Old School

NBC Goes Old School

NBC and Bunim-Murray Productions are finalizing a deal for a reality pilot starring veteran comedic actors Leslie Nielsen, 79, and Ed Asner, 76, sources said. The concept, dubbed "100 Things to Do Before I Die," has been described as "Grumpy Old Men" meets "The Simple Life.&...

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Veröffentlicht in:TelevisionWeek 2005-10, Vol.24 (41), p.1
1. Verfasser: Lisotta, Christopher
Format: Artikel
Sprache:eng
Schlagworte:
Actors
Broadcasting industry
Celebrities
Comedies
Motion pictures
Older people
Reality programming
Summer
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Zusammenfassung:NBC and Bunim-Murray Productions are finalizing a deal for a reality pilot starring veteran comedic actors Leslie Nielsen, 79, and Ed Asner, 76, sources said. The concept, dubbed "100 Things to Do Before I Die," has been described as "Grumpy Old Men" meets "The Simple Life." NBC's immediate need to help boost ratings and replace failing shows may trump any concerns about NBC's overall brand. "100 Things" appears to fit the trend within reality to increasingly use celebrities.
ISSN:1544-0516