MAG RACK'S KIDS CLUB SCORES WITH ORIGINALS

MAG RACK'S KIDS CLUB SCORES WITH ORIGINALS

Video-on-demand (VOD) has proved to be a good match for family-friendly programming. At least that is the case with Mag Rack, a pioneering on-demand service that finds itself thriving in the area of family-friendly television. There is a lot of family television on its network, said Daniel Ronayne,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:TelevisionWeek 2006-11, Vol.25 (44), p.34
1. Verfasser: Waldman, Allison J
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Childrens television
Families & family life
Online services
Pet stores
Service introduction
Services
Subscribers
Target markets
Television programs for children
Video on demand
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Video-on-demand (VOD) has proved to be a good match for family-friendly programming. At least that is the case with Mag Rack, a pioneering on-demand service that finds itself thriving in the area of family-friendly television. There is a lot of family television on its network, said Daniel Ronayne, Mag Rack's EVP and general manager. Kids Club is unique VOD programming because it aims at the very youngest television audience. An emphasis on exclusivity and original programming is the key to Mag Rack's business strategy.
ISSN:1544-0516