Making memories count

Whether you realize it or not, you already know a lot about memory hooks. The key word in Memory Hook is Memory. A good memory hook often appeals to the basic senses: sight, hearing, taste, smell and touch. Another sense often invoked in the best memory hooks may be the most important of all: the se...

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Veröffentlicht in:	The American Salesman 2005-03, Vol.50 (3), p.22
1. Verfasser:	Misner, Ivan R
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Air conditioning Guidelines Humor Marketing Memory Methods Sales prospecting Senses Social criticism & satire
Online-Zugang:	Volltext
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