Making memories count

Whether you realize it or not, you already know a lot about memory hooks. The key word in Memory Hook is Memory. A good memory hook often appeals to the basic senses: sight, hearing, taste, smell and touch. Another sense often invoked in the best memory hooks may be the most important of all: the sense of humor. Making people laugh is one of the fastest ways of breaking down the barriers between strangers and of winning the prospect's good will. Using verse is a sure way to catch someone's interest. Before most people could read, storytellers passed down tribal legends in verse form to make them easier to remember. The best memory hook is one you can use in many contexts. It should work in a pure word-of-mouth setting, as when you are attending a meeting of a networking group. Memory hooks are one excellent technique to use in order to work your groups more effectively.