Marketing and Design: Rivals or Partners?

Marketing and Design: Rivals or Partners?

Ideally, innovation is hallmarked by interdisciplinary collaboration. In their experience‐based analysis of marketing and design cultures, however, Lisbeth Svengren Holm and Ulla Johansson reveal why, across five critical factors, the integration of design and engineering is generally close and effe...

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Veröffentlicht in:Design Management Review 2005-04, Vol.16 (2), p.36-41
Hauptverfasser: Holm, Lisbeth Svengren, Johansson, Ulla
Format: Artikel
Sprache:eng
Schlagworte:
Advantages
Alliances
Brand identification
Collaboration
Designers
Engineering
Engineers
Flooring
Furniture
Industrial design
Innovations
Learning
Marketing
Product design
Product development
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Beschreibung
Zusammenfassung:Ideally, innovation is hallmarked by interdisciplinary collaboration. In their experience‐based analysis of marketing and design cultures, however, Lisbeth Svengren Holm and Ulla Johansson reveal why, across five critical factors, the integration of design and engineering is generally close and effective while the partnership between design and marketing is often characterized by tension and misunderstanding.
ISSN:1557-0614
1948-7169
DOI:10.1111/j.1948-7169.2005.tb00191.x