Sustainable Responsible Design: Insights from Wales (UK)
As Frank O'Connor and Iain Cox share two cases to illustrate what Design Wales is doing to promote responsible design among SMEs, it is evident that several elements are needed to implement what turns out to be a complex mandate. Governments must support the agenda with appropriate policy. Comp...
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Veröffentlicht in: | Design Management Review 2005-07, Vol.16 (3), p.72-78 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | As Frank O'Connor and Iain Cox share two cases to illustrate what Design Wales is doing to promote responsible design among SMEs, it is evident that several elements are needed to implement what turns out to be a complex mandate. Governments must support the agenda with appropriate policy. Companies must make the commitment to value‐based brands. Designers have to contribute relevant expertise, and consumers must to be willing to buy. |
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ISSN: | 1557-0614 1948-7169 |
DOI: | 10.1111/j.1948-7169.2005.tb00206.x |