App Acquisition and Retention Lessons From the Pros.(agile minds)

As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I'm encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for tips and tricks marketers of non-gaming apps can adopt. It's proof that the industry recognizes the death of the download as a key performance indicator and the pivotal importance of approaches that drive activities and encourage engagement deeper in the funnel.