Introduction to This Issue

Welcome to the new world of job search technology! I am very honored to be the editor of this special edition of the Career Planning and Adult Development Journal on the topics of Social Recruiting, Personal Search Engine Optimization ("SEO"), and Personal Online Reputation Management ("PORM"). While too many actively use Facebook with no concern about sharing their birthdays (crucial data for identity theft) with the world, those same people are avoiding LinkedIn. [...]they are invisible in the very social network most used by employers for recruiting. [...]I walk you through the process of using Indeed's very useful JobTrends to figure out the best keywords to use for social media (LinkedIn, in particular) to be easily found. Success by Association: Providing Evidence of Credentials in Personal Online Reputation Management by Chandlee Bryan Chandlee Bryan, Assistant Director at the Dartmouth College Center for Professional Development and Job-Hunt's columnist for the Guide to Job Search for New Graduates, offers very interesting analysis and advice on building professional reputation by earning credentials from professional associations.