Changing the way career agents are trained

Agent development is turning a peddler into a professional, a solicitor into an advisor, and a journeyman into a craftsman. The approach to a successful training program should highlight 3 main themes: 1. Develop training systems adhering to a structured values-based selling system that helps keep n...

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Veröffentlicht in:Best's review (Life-health insurance ed.) 1996-01, Vol.96 (9), p.86
1. Verfasser: Schulte, Gary R
Format: Artikel
Sprache:eng
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Zusammenfassung:Agent development is turning a peddler into a professional, a solicitor into an advisor, and a journeyman into a craftsman. The approach to a successful training program should highlight 3 main themes: 1. Develop training systems adhering to a structured values-based selling system that helps keep new agents afloat. 2. Put remaining resources into training managers and put everything into monitoring and measuring their performance. 3. Hold the sales psychology and computer technology for those who master the basics.
ISSN:0005-9706