New markets dynamics need integrated strategies

The catalyst for an upcoming sea-change in the financial services industry is the passage into middle age of the baby boom generation. By integrating core disciplines, firms are equipping themselves to provide clients with comprehensive, organized, highly fluid, and conveniently accessed financial strategies. As these firms succeed in integrating a variety of financial disciplines into one client-friendly package, they stand to capture a dominant share of the baby boom market. Baby boomers have 2 monumental financial planning needs: asset accumulation and asset protection. As busy and sensible consumers, they will seek to create alliances with financial services professionals who can integrate investments and insurance into one meticulous, cost-effective program. The professional insurance agent who obtains the necessary securities licenses and becomes a student of the investment process will be ideally suited to compete as the financial services industry continues to evolve into a one-client/one-advisor arena.