As seen on TV

As seen on TV

Americans are increasingly likely to channel-surf right past infomercials, home shopping stations and other direct-response television spots that call on consumers to "order now," states a report released in February by the Electronic Retailing Association. Overall, 37% of Americans say th...

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Veröffentlicht in:American Demographics 2003-06, Vol.25 (5), p.11
1. Verfasser: Fetto, John
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Home shopping
Infomercials
Statistical data
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Beschreibung
Zusammenfassung:Americans are increasingly likely to channel-surf right past infomercials, home shopping stations and other direct-response television spots that call on consumers to "order now," states a report released in February by the Electronic Retailing Association. Overall, 37% of Americans say they have actually been enticed to buy a product they saw advertised on TV.
ISSN:0163-4089
2163-5897