An Asian mall in the Great Midwest

An Asian mall in the Great Midwest

Yaohan Plaza, located in the prosperous Chicago suburb of Arlington Heights, draws Asian customers from as far away as Michigan, Ohio, and Kentucky. The shopping center caters not only to the Japanese Americans who account for half of its customers, but also to Chinese and Koreans and non-Asians. Th...

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Veröffentlicht in:American demographics 1994-05, Vol.16 (5), p.36
1. Verfasser: Uehling, Mark D
Format: Magazinearticle
Sprache:eng
Schlagworte:
Asian Americans
Corporate profiles
Market strategy
Shopping centers
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Beschreibung
Zusammenfassung:Yaohan Plaza, located in the prosperous Chicago suburb of Arlington Heights, draws Asian customers from as far away as Michigan, Ohio, and Kentucky. The shopping center caters not only to the Japanese Americans who account for half of its customers, but also to Chinese and Koreans and non-Asians. The stores sell an intriguing mix of standard American products and imported items.
ISSN:0163-4089
2163-5897