ATSC 3.0 Era Arrives And The TV Just Got Smarter

Signals start of change for TV transmission and the CE industry that delivers & sells the new sets Market Analysis Capping more than five years of intense technical work on a "Next Gen" TV platform, the Federal Communications Commission (FCC) finally authorized the ATSC 3.0 standard for implementation by broadcasters last month.Along those lines, the FCC Report & Order requires broadcasters that do switch to ATSC 3.0 must partner with another station in their local market to simulcast programming on the new system in the current ATSC 1.0 standard so that viewers may continue to receiver existing broadcast services without the need to purchase new equipment.[...]while applauding the FCC's decision, Pearl TV, an organization compris-ing more than 350 network-a ffiliated stations, also mentioned in a statement by Anne Schelle, its managing director: "We are cognizant of the concerns raised by some commissioners, and we will work hard to ensure that the benefits of broadcasting will continue to be widely available during the deployment of Next Gen TV."