Marketers of the Year; NINTENDO
Nintendo and its iconic character, Super Mario, leveled up with the release of its $299 Switch, a crossover between home-gaming console and portable gaming device. Nintendo fueled demand for Switch with its first Super Bowl spot in February, from Leo Burnett and production company Interrogate, that...
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| Veröffentlicht in: | Advertising age 2017-12, Vol.88 (23), p.23 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Nintendo and its iconic character, Super Mario, leveled up with the release of its $299 Switch, a crossover between home-gaming console and portable gaming device. Nintendo fueled demand for Switch with its first Super Bowl spot in February, from Leo Burnett and production company Interrogate, that featured its "Legend of Zelda: Breath of the Wild" game with a soundtrack of Imagine Dragons' "Believer." |
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| ISSN: | 0001-8899 1557-7414 |