Partly Cloudy in the Sunshine State.(BookWorld Services Inc.)

Partly Cloudy in the Sunshine State.(BookWorld Services Inc.)

That's what we do for 150-odd publishers. With Tailored Sales, we just sell." So far, the concept, which was made possible when BookWorld nearly quadrupled its sales representatives from 11 to 42 this spring, looks like it's a go. Houghton Mifflin and Shadow Mountain, an imprint of De...

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Veröffentlicht in:Publishers Weekly 2001-07, Vol.248 (31), p.23-23
1. Verfasser: Rosen, Judith
Format: Magazinearticle
Sprache:eng
Schlagworte:
Book publishing
Bookstores
Distributors
Marketing
Publishing
Publishing industry
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Beschreibung
Zusammenfassung:That's what we do for 150-odd publishers. With Tailored Sales, we just sell." So far, the concept, which was made possible when BookWorld nearly quadrupled its sales representatives from 11 to 42 this spring, looks like it's a go. Houghton Mifflin and Shadow Mountain, an imprint of Deseret Book Company, have signed on for sales through CDS, while Christian-oriented Loyal Publishing is using BookWorld to reach the ABA, or secular, market.
ISSN:0000-0019
2150-4008