John Vitek: Addressing Catholic teens
Though niche Bibles aimed at specific demographics or designed for a special purpose have long been a staple of evangelical publishers, this was new territory for a Catholic house. St. Mary's relied on an outside publicist, the Littfin Pratt Agency, to broaden the Bible's exposure on the t...
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Veröffentlicht in: | The Publishers weekly 2000-10, Vol.247 (41), p.62 |
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Format: | Magazinearticle |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Though niche Bibles aimed at specific demographics or designed for a special purpose have long been a staple of evangelical publishers, this was new territory for a Catholic house. St. Mary's relied on an outside publicist, the Littfin Pratt Agency, to broaden the Bible's exposure on the trade side. |
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ISSN: | 0000-0019 2150-4008 |