John Vitek: Addressing Catholic teens

Though niche Bibles aimed at specific demographics or designed for a special purpose have long been a staple of evangelical publishers, this was new territory for a Catholic house. St. Mary's relied on an outside publicist, the Littfin Pratt Agency, to broaden the Bible's exposure on the t...

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Veröffentlicht in:The Publishers weekly 2000-10, Vol.247 (41), p.62
1. Verfasser: Labbe, Theola S
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Though niche Bibles aimed at specific demographics or designed for a special purpose have long been a staple of evangelical publishers, this was new territory for a Catholic house. St. Mary's relied on an outside publicist, the Littfin Pratt Agency, to broaden the Bible's exposure on the trade side.
ISSN:0000-0019
2150-4008