Random, Rand McNally ink two travel deals.(mapmaker Rand McNally to have joint marketing agreement with Random House, publisher of the Fodor's Travel guides)

Random, Rand McNally ink two travel deals.(mapmaker Rand McNally to have joint marketing agreement with Random House, publisher of the Fodor's Travel guides)

Fodor's Travel Publications, a division of Random House, has signed two marketing agreements with Rand McNally. One agreement calls for a Rand McNally map to be included in all 1998 Fodor's Gold Guides.

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Bibliographische Detailangaben
Veröffentlicht in:Publishers Weekly 1997-09, Vol.244 (39), p.20
Format: Magazinearticle
Sprache:eng
Schlagworte:
Agreements
Automobile rentals
Book publishing
Contracts
Guidebooks
Marketing
Publishing industry
Travel
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Beschreibung
Zusammenfassung:Fodor's Travel Publications, a division of Random House, has signed two marketing agreements with Rand McNally. One agreement calls for a Rand McNally map to be included in all 1998 Fodor's Gold Guides.
ISSN:0000-0019
2150-4008