Time Inc.'s "Strategic Asset".(Research Center)

Once in danger of becoming another corporate casualty, the Research Center at Time Inc. is now an indispensable part of the massive media company's daily operations. Brooks, McDonald, and company tell how they effected the transformation.

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Veröffentlicht in:Library Journal 1999-11, Vol.124 (19), p.32-32
Hauptverfasser: Brooks, Pamela Gallop, McDonald, Lany W
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Once in danger of becoming another corporate casualty, the Research Center at Time Inc. is now an indispensable part of the massive media company's daily operations. Brooks, McDonald, and company tell how they effected the transformation.
ISSN:0363-0277