As watch sales slide, brands cling to basics at BaselWorld

As watch sales slide, brands cling to basics at BaselWorld

Through its popular "Classic" and "Brasilia" collections, for which prices are in the $5,000 to $8,000 range, the [Ebel] brand will be aggressive about reaching price points that are palatable to retailers. But the focus will remain on the quality of design and what [Marc Michael...

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Veröffentlicht in:National Jeweler 2009-05, Vol.103 (6), p.0_1
1. Verfasser: Novellino, Teresa
Format: Artikel
Sprache:eng
Schlagworte:
Brands
Celebrities
Clocks & watches
Consumers
Expansion
Exports
Marketing
Presidents
Pricing policies
Retail stores
Trade shows
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Beschreibung
Zusammenfassung:Through its popular "Classic" and "Brasilia" collections, for which prices are in the $5,000 to $8,000 range, the [Ebel] brand will be aggressive about reaching price points that are palatable to retailers. But the focus will remain on the quality of design and what [Marc Michael Amadry] describes as defending a "certain value of luxury."
ISSN:0027-9544