Everyday bubble

Once viewed as prestige or occasional use items, today's bath beads, body washes, and shower gels have eased their way into the forefront of personal care in the US, thanks to increased product availability and a consumer-friendly market. In the process, the familiar bar or toilet soap has had to move aside to make space for more indulgent bath and shower products. In addition to mass market, prestige and specialty brands have made a sizable impact on the bath and shower products segment. New product development is focused primarily on creating value-added and multiple-benefit products using a vast range of new ingredients. Other trends include convenience and moisturization, in addition to a focus on novel delivery mechanisms such as wipes, aerosols, mousses, and foams.