Turkey's Crossroads Bridge Beauty Brands

Turkey is a land of extremes and contrasts where modern lifestyles and centuries-old traditions still coexist in the same country, the same city and even the same household. From the cosmopolitan professional woman in large metropolitan cities to the more traditional natural beauty living in small v...

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Veröffentlicht in:Global Cosmetic Industry 2005-04, Vol.173 (4), p.34
1. Verfasser: Ares Marasligiller
Format: Artikel
Sprache:eng
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Zusammenfassung:Turkey is a land of extremes and contrasts where modern lifestyles and centuries-old traditions still coexist in the same country, the same city and even the same household. From the cosmopolitan professional woman in large metropolitan cities to the more traditional natural beauty living in small villages, women in Turkey possess diverse beauty needs, representing a sharp contrast between Eastern and Western cultures. Since import laws were relaxed in the 1980s, more and more Western brands have made their products available in department stores, hypermarkets, shopping malls and pharmacies, as well as smaller streetside grocery stores called "Bakkals." Euromonitor forecasts that cosmetic and toiletries sales in Turkey will continue to grow, reaching almost US$1.1 billion in sales by 2008. Driving factors for growth include economic recovery, increased disposable incomes, a higher number of working women, a significant influx of the rural population transitioning to the metropolitan cities and the increasing influences of Western lifestyles on the younger segment of the population.
ISSN:1523-9470