Record highs achieved online

Record highs achieved online

WPP Group chief executive Martin Sorrell was quoted as saying the IPA report confirmed his experience that the UK remains to be one of the weakest geographical markets at the moment. "But new media and new technologies are growing rapidly as clients experiment with different approaches and ques...

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Veröffentlicht in:B & T weekly 2006-04, p.4
1. Verfasser: Robertson, Sally
Format: Artikel
Sprache:eng
Schlagworte:
Advertising expenditures
Budgets
Internet
Marketing
Online advertising
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Beschreibung
Zusammenfassung:WPP Group chief executive Martin Sorrell was quoted as saying the IPA report confirmed his experience that the UK remains to be one of the weakest geographical markets at the moment. "But new media and new technologies are growing rapidly as clients experiment with different approaches and question the value of traditional media," he reportedly said.
ISSN:1325-9210