Cummins Nitro wins $7m GSK brand account

"Like anything we've got to assess the strengths of the current campaign. Any good advertising professional does an archaeological dig of what's going on and if there's something we can carry forth we will. If there's equity out there in communication we can build on then of...

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Veröffentlicht in:B & T weekly 2007-10, p.1
1. Verfasser: Alarcon, Camille
Format: Artikel
Sprache:eng
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Zusammenfassung:"Like anything we've got to assess the strengths of the current campaign. Any good advertising professional does an archaeological dig of what's going on and if there's something we can carry forth we will. If there's equity out there in communication we can build on then of course we'll build on it," [Sean Cummins] said.
ISSN:1325-9210