By member request: National digital campaign to boost your business

Many American Dental Association (ADA) members have reported that their practices aren't busy enough, and that they have the capacity to fill empty chair time. The truth is, they're right. Research from the ADA Health Policy Institute reported a steady decline in adult patients. From 2006 to 2012, the number of adult patients declined by 7%. Yet the US population has grown by 5%, and the number of dentists has increased by 9%. To help dental practices bring in more business and to educate patients about the importance of seeing their dentist regularly, the ADA worked with advertising agency GMMB to create the campaign. This ad creative informs consumers, "Your teeth are amazing!" and that an ADA dentist can help keep them that way.