THE MAN BEHIND MARCEL THE MAGNIFICENT

[...]there's another player in the drama, Chip Register, co-CEO of Publicis.Sapient and the architect of Marcel. Register is nonplussed by the reaction to the announcement, which has included trolling by rival agencies on Twitter and sneering that Marcel is nothing more than an amped-up Alexa or publicity stunt executed by a newbie CEO trying to improve the bottom line. Publicis turned to Register due in large part to his role with Sapient before it became...