BATTLE OF THE COMIC BOOK TITANS

LOOK AT HOW DC AND MARVEL MEASURE UP IN SOCIAL MEDIA BUZZ Comic book adaptations have become the cash crop of the movie blockbuster. 2017 is set to be a bumper year for the genre, with five major tentpole releases from the two biggest superhero production companies, Marvel Studios and DC Films. Add...

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Veröffentlicht in:Boxoffice 2017-06, Vol.153 (6), p.38
1. Verfasser: Edghill, Alex
Format: Artikel
Sprache:eng
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Zusammenfassung:LOOK AT HOW DC AND MARVEL MEASURE UP IN SOCIAL MEDIA BUZZ Comic book adaptations have become the cash crop of the movie blockbuster. 2017 is set to be a bumper year for the genre, with five major tentpole releases from the two biggest superhero production companies, Marvel Studios and DC Films. Add to that the visionary filmmakers and studio marketing geniuses who know how to appeal to the sizable adult audience familiar with the characters, and we have a superhero renaissance that includes movie ticket sales, TV spinoffs, and merchandising opportunities galore. [...]it holds the best positive-to-negative position of any film in the DC Extended Universe to date. The last several DC adaptations from Warner Bros. have not been critically well-received, but based on this early look there is a good chance the movie will exceed expectations both in terms of critical reception and box office earnings. [...]despite its lack of support from critics, Batman v Superman: Dawn of Justice opened to a massive $166 million back in 2015, and it is entirely possible that Justice League could match or better that, allowing it to be the top opening of the five comic book adaptations of the year regardless...
ISSN:0006-8527