The bold and the beautiful

Most brands do not have the market reach of Frito-Lay, which has cultivated the promotional art of soliciting new flavors from thousands of consumers, including far-flung chip flavor ideas like Chicken & Waffles, Southern Biscuits & Gravy and Beer & Brats. Roger Lane, marketing manager, savory flavors, Sensient Flavors, Hoffman Estates, IL, sees ethnic flavors growing more specific. Anton Angelich, group vice president, Virginia Dare, Brooklyn, NY, sees consumers "on a quest for transparency, preferring products with ingredients that are simple and 'free from,' avoiding GMOs, trans fats, gluten, preservatives and artificial colors and flavors." "Deep purples bring 'superfruit' claims to life, driven by consumer demand for more functional ingredients like the antioxidants delivered by many purple berries and vegetables," says Brimmer. Bill Petrich, president, Suntava brand, Healthy Food Ingredients, Fargo, ND, says his company has been able to deliver deep purple by using Suntava Purple Corn, partnering with DDW. Suntava Purple Corn also comes in a variety of forms, including milled, pre-gelatinized, masa meals/flours, whole, freeze-dried and individually quick-frozen kernels, pur??es, and extruded crisps, to add color and visual interest when used as a base ingredient. "Pure-S is a gentle purification technology that removes unwanted off-flavors from natural color sources," says Brimmer. "Microfine is a natural color with plating characteristics for topical seasoning applications, also available in dispersion form for fat-based systems like icings and frostings to eliminate specking while making your label friendlier to consumers. "Created from vegetable juice, this color is perfect for any red velvet baked...