Changing lives, one smile at a time

The author's most rewarding memories in dentistry are life-changing events he has witnessed. He has seen his patients become more self-confident, more enthusiastic, more outgoing, more excited, and more passionate about life simply by changing their smiles. A smile creates an immediate, subconscious visual impact on the people we meet. A bright smile is perceived as healthy and happy. A brighter smile gives the impression of youth, vitality radiant well-being, cheerfulness, and warmth. Sometimes, however, they have to take a look at their practice systems and see they're getting in the way of those life-changing events. In reconsidering their approach to whitening services, they had the opportunity to try a number of new products and marketing systems. One of these was the Philips Zoom Whitespeed lamp. The whitening treatments preceded a team meeting in which they discussed how they would present whitening to their patients. For him and his entire team, these have been fun and very rewarding patient opportunities.