How to produce a must-see small business video

When recently surveyed by Animoto, an online video company, more than half of small and midsized business owners (55 percent) responded that video marketing was a “must-have” to stay relevant. Include a call to action as well as how to contact you “Regardless of how great your video is, it is essentially useless unless it moves the viewer along in the buying process,” says Evan Harris, cofounder and CEO, SD Equity Partners. [...]it is necessary...