Enterprise analytics is about finding better problems

“Analytics” is how we use data to inform decision-making, in the context of achieving business objectives. “Enterprising Analytics” is about being creative, resourceful and adventurous with decision making to achieve business objectives. The problem is it’s hard at the CxO level to actually know what we’re buying, partly because analytics expertise exists within skilled nodes deep within the organization. SaaS wins beauty contests Digital transformation is misunderstood and overhyped. [...]the attractiveness of SaaS. Innovation happens through the technology backbone SaaS also helps business leaders make their contribution to mission transformation. The CxO spreads the enterprise analytics investment risk as an alternative to centralization. Avoid business as usual In his breakthrough work, The Structure of Scientific Revolutions, Thomas Kuhn wrote, “Normal science, the activity in which most scientists inevitably spend almost all their time, is predicated on the assumption that the scientific community knows what the world is like”.