American-made but with a European accent

The Dutch bank has Nestle, Lactalis and Danone at the top of its list, followed by the dairy co-ops Dairy Farmers of America, Fonterra, Friesland/Campina and Arla, with 2015 sales of 10.3 billion euro (about $10.8 billion). To play a key role in the global strategy, we needed to evolve our business in the U.S. 95% of our sales up until a year and a half ago were done in the deli area. 92% of the volume of cheese in the U.S. market is sold in the dairy. Every retailer recognizes the consumer is looking for that, as today's consumer wants to know more and more about the products they're feeding their families. 75% of our target consumer is reading ingredient statements, checking to see what's in the products they're serving their families.\n We knew going in there was a gap in the category, that the consumer was looking for cheese and cream cheese that delivered equally on taste and better-for-you.