Why your online testimonials are failing to convert

In a digital era where people are constantly bombarded with brand messaging, reviews and testimonials on a company website provide social proof that feels like a breath of fresh air from aggressive sales tactics. [...]studies show that this type of social proofing can lead to conversions as high as 68.7 percent. Customer testimonials occupy a prominent place right in the middle of the home page of Van Sant Law's website, but being an attorney, Van Sant is naturally picky when choosing reviews to be posted there. [...]Neil Patel did some digging and found that the majority of the ones in need of his SEO agency's services were midsize businesses - but they didn't necessarily want to hear from other midsize businesses. While landing a Fortune 500 company is extremely difficult, the moral of this story is that you should post testimonials from sources that your specific target audience sees as reliable.